As a mode of intercultural communication, the practice of translation is highly political in terms of the translocation of 'meaning' as a cultural artifact that it boldly undertakes. The present paper seeks to interrogate the strategies a translator of 'rooted' literary texts employ in post-colonial and post-global milieu. The primary contention here is that witting or unwitting subscription to either aesthetic or consumerist assumptions as to the production/control of the meaning of a marginalized/ subculture literary text seriously undermines the cultural identity and values of a given community. The most urgent obligation of a translator negotiating such texts is to protect and preserve the quintessential cultural superstructure underpinning the text against the sweeping tide of global, capitalist and consumerist hegemony. Against the backdrop of the experience of translating Nazir Mansuri's Gujarati short stories which are set in a typical rustic locale, around straggly villages on the sea shore of Diu and Daman and which give an unprecedented insight into the primitivistic and dark life as lived by fisherman community, the paper will also touch upon the issues of knowledge, motivation and skills required of a translator approaching such a text